Reposted from Rick Goetz’s
Posted: 17 Nov 2009 06:55 AM PST
Munsey Ricci runs an independent Radio promotion and marketing company called Skateboard Marketing. Skateboard Marketing puts hard rock and metal acts on Active Rock, Album Oriented Rock (AOR) stations and College stations that play metal. Munsey started his career as a guitar player, worked in a jingle house as an engineer and created the Metal department for Polygram records in 1989 before starting Skateboard Marketing. Over the past seventeen years Munsey has worked with Disturbed, Pantera, Megadeth, Black Sabbath, Marilyn Manson, Judas Priest, Iron Maiden and Anthrax just to name a few. He was kind enough to take the time to be interviewed about how radio and radio promotion works.